Marketing’s challenge was to rebrand one of our recently acquired brands - Commodity Search Partners – into a fully-fledged member of Proco Group.
We first undertook a robust inventory of the brand, its vision and values, and what it stood for in the eyes of its international stakeholders. It was clear immediately that we had a very distinct brand profile and audience on our hands, so we went about evolving the brand’s visual identity, creating a more sophisticated, elegant look and feel that clearly looked at home within the Proup group of brands. Think clearly part of the family but most importantly, clearly an individual.
We created bespoke assets from the new logo, to Powerpoint, Word and CV templates, new autosignatures and business cards, as well as banners for the Proco Commodities team to use on their LinkedIn profiles; a crucial weapon for our industry. We also created an external promotion programme that encompassed the personal touch, with signed letters to key clients from the CEO, a crafted designed email programme a blog series that showed off all staff’s expertise in their field.
The finished product is something we’re very proud of and takes pride of place in the Proco Group stable.